We are committed to ensuring gopuff delivers Wireless Birmingham is a place to celebrate connection in all its forms: not just to music, arts, and culture, but to the environment and each other. This charter sets out Wireless’s commitments to that



As a festival and as a team we deeply value diversity and inclusion. We recognise and celebrate diversity in our audience and the team that brings gopuff delivers Wireless Birmingham to life. We will not tolerate discrimination because of someone’s disability, religion, race, gender, sexual orientation, or gender identity in any form. Discriminatory words or actions have no place at gopuff delivers Wireless Birmingham.


Festivals bring together music fans of different backgrounds and from all walks of life. At Festival Republic/Live Nation (FR/LN) we are committed to doing everything we can to promote a culture of inclusion and accessibility for all of our customers. We aim to provide, and constantly improve on, accessible infrastructure and services, delivered in a way that respects the needs of each individual and does not exclude anyone.


We celebrate difference and believe that there is strength in diversity. We welcome all people equally, on, behind and in front of the stage. We have a comprehensive diversity training programme at Festival Republic that is available to each employee.


We recognise that there is a widely reported gender imbalance on the performers at Wireless. Less widely reported is the same or greater imbalance in some of the producing roles but it is equally on our agenda.

Only 14% of songwriters and composers signed to publishers and fewer than 20% of artists signed to record label rosters are female* and it is in this context that the challenge of achieving equal gender representation needs to be viewed. However, we have been proactive with our Rebalance programme. In 2017 we created the Rebalance programme to offer opportunities not just for artists but for studio engineers and producers. This started as an initial 3-year projection and has now been extended for a further 3 years. The project has provided studio time, mentoring and gig and festival slots to 33 people, many of whom have gone on to sign label deals or work permanently within the industry.

In addition, since 2018 we have committed to increasing the percentage of female identifying stage managers at our festivals, from 11% in 2018 to a total of 32% on average across our events in 2021. This far surpasses the industry average and we are looking to do the same in many more roles across our festivals. In 2021 we also contracted the first all-female stage crew at Download Pilot Festival. We are not passive about the work that needs to be done.

Mental Health and Safeguarding

We have a number of agencies that work at gopuff delivers Wireless Birmingham to keep everyone safe. Festival Republic and Live Nation have developed a safeguarding policy that outlines our statement of intent towards the well-being and human rights of children, young people and vulnerable adults, and outlines the strategies that we have in place to safeguard customers and staff from abuse, which includes harm and neglect.

We believe that no one should experience abuse of any kind, and that we have a duty of care to protect customers and staff as much as is practicable and proportionate. This is regardless of age, disability, gender, race, domestic situation, religion, belief, or sexual orientation.

Helping us deliver our Safeguarding policy are:

  • Open Road – Providing our Safeguarding coordinators
  • Elite EMS – Providing medical care for anyone in need.
  • In the past we have worked with also worked with Safe Gigs for Women to raise awareness for unwanted attention at gigs and we plan to work with them again this year.
  • The Chaplaincy – Active throughout the site, the Chaplaincy team provide a friendly face and listening ear for festivalgoers.



As set out in our Green Nation Sustainability Charter, we recognise our responsibility to preserve the live music experience for generations to come and have a tremendous opportunity to inspire climate action at Gopuff delivers Wireless Birmingham.

We acknowledge the impact that our business has on the environment, are committed both to telling the truth about the scale of the climate and ecological emergency, and to taking urgent action.

Our primary impact areas are transport and energy, as well as waste, water, food and beverage, and the effect of the festival on the flora and fauna of the site. Each of the festival’s environmental impact areas have been assessed in the context of their impact on, and the contribution to reaching the relevant UN Sustainable Development Goals1.


Gopuff delivers Wireless Birmingham measures its carbon footprint annually.

We employ a dedicated sustainability team who work as an integral part of the festival planning process, developing a sustainability action plan for the festival and ensuring these actions are undertaken on site.

We know that we cannot tackle climate change alone, and as such we support climate positive initiatives in the broader music industry. Wireless is part of Vision 2025, contributed to the The Show Must Go On Reports in 2020 and 2015, and has signed up to Music Declares Emergency.


Gopuff delivers Wireless Birmingham is working towards a target of 50% reduction in greenhouse gas (GHG) emissions by 2030. This is in line with the Paris Agreement goal of keeping global warming below 1.5 degrees Celsius, which we are still committed to despite the national pledges at COP26 being forecast to exceed this level of warming. We will review our progress annually in step with a science-based approach.

We support Birmingham City Council’s climate emergency plans and will work in partnership to help reach their goals of achieving net zero carbon emissions targets.


The energy we use is the main contributor to the on-site GHG emissions at gopuff delivers Wireless Birmingham. Our strategy is to first reduce our required usage, and then to replace our energy sources with renewables.

Energy Reduction

  • Through our membership of Powerful Thinking we are constantly working to reduce the power consumption at the festival to a minimum.
  • We monitor fuel consumption annually, to determine the potential to reduce generator sizes and related fuel volumes.
  • We require that LED festoon and tower lights are used to reduce energy consumption, and that onsite suppliers plan power distribution efficiently.
  • Battery storage solutions and solar hybrid generators are utilised at Gopuff delivers Wireless Birmingham in suitable areas, and we calculate the emissions savings they generate.

Replace with Renewable Energy

  • Our aim is to use 100% renewable energy from either biofuel or mains supply by 2030.
  • In 2022, we are fuelling Wireless Birmingham with 100% Hydrotreated Vegetable Oil (HVO)
  • HVO is a renewable biodiesel made from used cooking oil, which emits 90% less carbon dioxide equivalent (CO2e) when compared to using regular white diesel.
  • We assess our biofuel’s provenance, endeavouring to use European sources that are from a second-generation waste product such as used vegetable oil, not palm derived.


We strongly recommend and promote low-carbon travel options to get to gopuff delivers Wireless Birmingham and partner with national coach provider Big Green Coach,


We are committed to implementing closed-loop waste management systems at Wireless and work to support the development of a circular economy.

We apply the following waste hierarchy, as set out in the Waste Regulations 2011:

  • Waste Reduction
  • Reuse
  • Recycling
  • Energy Recovery
  • Disposal


To mitigate the environmental impacts of plastic pollution, gopuff delivers Wireless Birmingham does not sell any virgin single-use plastic. This includes sampling containers, cutlery, plates, cups, bottles, serve-ware, sachets, stirrers and straws. We implement a sourcing policy that prioritises products with the highest recycled content available, including at least 30% where alternatives are not available.

Gopuff delivers Wireless Birmingham has implemented the following measures to reduce single use plastic at the festival:

  • We provide water refill stations across site, and encourage fans, staff, and artists to use reusable bottles.
  • No pre bottled water is provided as standard to crew or artists.
  • All bottled water sold at gopuff delivers Wireless Birmingham contains a minimum of 30% recycled content in line with the UK Plastic Pact, supporting the plastic recycling industry.
  • All soft drinks are served in either a recycled plastic bottle, a paper cup, or a can where permitted.
  • We operate soft drink post-mix outlets and bars are required to decant mixers from multi-serving bottles to reduce the number of bottles.
  • Plastic cutlery and straws have been banned since 2015, and only EN 13432 certified compostable materials are permitted for food service containers.
  • Bulk condiment bottles are required to be used instead of single-use sachets.


We aim to achieve at least a 50% recycling rate by 2030, and to go beyond Birmingham City Council’s recycling rate. Gopuff delivers Wireless Birmingham is zero waste to landfill, as all festival waste is either recycled, composted, or used to generate energy from waste.

Wireless has a waste management plan, we receive annual reports from the waste facility and have tracked our waste and recycling since 2015.

We operate a three-bin system we implement site-wide, allowing separation of recyclable, non-recyclable, and compostable waste. Our deposit return scheme on paper cups and water bottles, incentivises recycling in the arena.


  • We measure the amount of water consumed at Gopuff delivers Wireless Birmingham annually.
  • Self-stopping taps are in operation at the Festival to minimise water wastage.


We advise our food vendors and caterers to follow minimum standards with regards to food sourcing.

  • Eggs to be free range, fish sourced according to the MSC Good Fish Guide, and meat to be RSPCA Assured.
  • We encourage using vendors local to the festival, and ensure a number of dedicated vegetarian and vegan options are available to festivalgoers.
  • We are committed to develop awareness of the carbon footprint of food, in 2022 we are working with The London School of Economics to develop a dedicated food carbon calculator to inform customer choices.
  • We are reducing the carbon footprint of food consumed by our crew by not serving high-carbon food, and having at least one meat-free day per week in crew catering.


We are committed to engaging with our customers, staff and artists on environmental issues, and to collaborate with local and national environmental causes and organisations. Our recent projects include:

  • Pledges of positive action for the environment taken by festivalgoers, artists and staff as part of our Zero Waste Festival Goer and #OneStepGreener campaigns,
  • Collecting over 10% of Oxfam’s target signatures for their 2021 UK Climate Justice campaign.
  • Giving a platform to climate change campaign groups including Greenpeace, Music Declares Emergency, Oxfam, Extinction Rebellion, and Youth Climate Justice Activists.
  • Empowering our staff and artists to play their part in improving the sustainability of the festival, by educating them on the initiatives we put in place across site.


  • We carry out measures to ensure that gopuff delivers Wireless Birmingham avoids negatively impacting the wildlife that live on the site all year round.